Muhammad Waseem Shahbaz (He/Him)

Academic Position:

Lecturer

Teaching Interests:

Marketing, Management, Advertising, Consumer Behavior

Fields of Research (FoR):

Social Media Marketing, Purchase Intention, Brand Trust

Keywords:

Contact Details:

Social Links

Student Advising Schedule:

BIOGRAPHY

I am currently serving as a Lecturer at The University of Chenab, where I’ve begun my academic career with a deep commitment to quality teaching, intellectual growth, and contributing meaningfully to the academic community. My educational background includes a bachelor’s degree -BBA Hons. (2019) and an MS in Management Sciences (2024), both with a specialization in Marketing, from the University of Wah — a town widely recognized for having the highest literacy rate in the country. I was honored to receive a Gold Medal for outstanding academic performance in my undergraduate program, and once again in my MS, reflecting a continued dedication to excellence. During my postgraduate studies, I was also awarded a Graduate Assistantship, which allowed me to gain hands-on academic experience and strengthen my professional foundation.

ACADEMIC APPOINTMENTS

 

No.DesignationInstitute/Year
1Graduate Assistant2022-2024
2Lecturer University of Chenab Feb-2024

MY QUALIFICATIONS

 

No.Degree / Program of Study NameAwarding Body/University/InstituteYear
1MS Management SciencesUniversity of Wah2024
2BBA (Hons)University of Wah 2019
3ICSF.G. Science Degree College for Men, Wah Cantt.2015
4MatriculationF.G. Boys High School, Quetta Cantt2013

MY RESEARCH ACTIVITIES: JOURNALS ARTICLES / BOOK CHAPTERS / PATENTS

 

No.TitleDetails
1

 

 

 

MY RESEARCH SUPERVISION:

Areas of Supervision 

Currently Supervising

Student Name Research Topic Affiliation
N/A N/A N/A

Completions

 

Student NameResearch TopicAffiliation
N/AN/AN/A

MY TEACHINGS:

 

Course Information (Name/Code)Year TaughtProgram (BS/MS/PhD)University /Institute
Principles of ManagementSpring-2025BSThe University of Chenab
Production and Operations ManagementSpring- 2025BSThe University of Chenab
Supply Network Planning and DesignSpring-2025BSThe University of Chenab
Business EthicsSpring-2025BSThe University of Chenab