- Adjacent to Chenab Bridge, G.T. Road, Gujrat, Pakistan
- 053 111 243 622
- info@uchenab.edu.pk
- Our Faculties
- Sheeraz Ahmed Khan
Sheeraz Ahmed Khan
Academic Position:
Lecturer
Teaching Interests:
Marketing Subjects and Research
Fields of Research (FoR):
Marketing
Keywords:
Advertising, Consumer Behavior, Brand Management, New Product Development, Service Marketing
Department:
Department of Business Education
Faculty:
Faculty of Business Education
Contact Details:
- Email: sheeraz@be.uchenab.edu.pk / sheeraz.ahmed@lbs.uol.edu.pk
- Landline/Extension: NA
- Office Location: Stoneware Block
Social Links
- ResearchGate
- Google Scholar
Student Advising Schedule:
Thursday & Friday
BIOGRAPHY
Sheeraz Ahmed Khan is a Lecturer of Marketing and QEC coordinator at Department of Business Education. He is also serving as sports Coordinator. Sheeraz’s research field is Consumer Behavior, Advertising, Strategic Management, Service Marketing. At business school, Sheeraz courses related to Marketing and Management, like Consumer Behavior, Advertising, Strategic Management, Service Marketing, HRM, Management.
ACADEMIC APPOINTMENTS
No. | Designation | School/Institute/University | Duration |
1 | Lecturer | The University of Chenab, Gujrat | 05 May, 2022 to present |
2 | Lecturer | The University of Lahore, Gujrat Campus | 18 August, 2016 to 05 May, 2022 |
3 | Lecturer | City College of Commerce | Jan 2009-Dec 2010 |
4 | Assistant Manager Admin/Marketing | Add world Advertising Agency ISB/RWP | 2004-2008 |
MY QUALIFICATIONS
| No. | Degree / Program of Study Name | Awarding Body/University/Institute |
| 1 | Ph.D. Management Sciences – Enrolled | University of Gujrat |
| 1 | MS (Management Sciences ) Specialization (Marketing ) | Riphah International University Islamabad |
| 2 | MBA(Management Sciences ) Specialization (Marketing ) | NUML Islamabad |
MY RESEARCH ACTIVITIES: JOURNALS ARTICLES / BOOK CHAPTERS / PATENTS
| No. | Title | Details |
| 1 | WOM as 6th element of the Promotional mix and IMC 2011 IJCRB. | Interdisciplinary journal of contemporary research in business (IJCRB) . |
| 2 | Pro-activity in NPD as a competitive advantage in a complex Competitive environment 2011. | Interdisciplinary journal of contemporary research in business (IJCRB) |
| 3 | The impact of TV Advertisement on Children Buying Behavior IMDC 2016. | International Multidisciplinary Conference UOL 2016 |
| 4 | Investigating Motivational and Hygienic factors of Faculty Job Satisfaction: Moderating Role of Life Satisfaction and Gender. | Sarhad Journal of Management Science SJMS 2020 |
Currently Supervising
MY RESEARCH SUPERVISION:
| Areas of Supervision | Marketing and HR |
Currently Supervising
| Student Name | Research Topic | Affiliation |
| Kinza Chaudhry MB3.509163016 | Impact of work-life balance on job satisfaction, the moderating role of gender and marital status. A study of private universities of Pakistan | The University of Lahore, Gujrat Campus |
Completions
| Student Name | Research Topic | Affiliation |
| Bilal Ashraf MBA 3.5 | Investigating Motivational and Hygienic Factors of Faculty Job Satisfaction: Moderating Role of Life Satisfaction and Gender. An Empirical Study of Private Universities of Pakistan. |
MY TEACHINGS:
Course Information (Name/Code) | Year Taught | Program (BS/MS/PhD) | University /Institute |
Po Marketing | Spring-2019 | BS | LBS, The University of Lahore, Gujrat Campus |
Po Management | Fall-2019 | BS | LBS, The University of Lahore, Gujrat Campus |
Marketing Management | Spring-2020 | BS | LBS, The University of Lahore, Gujrat Campus |
CSR | Spring-2020 | BS | LBS, The University of Lahore, Gujrat Campus |
Business Finance | Fall-2020 | BS | LBS, The University of Lahore, Gujrat Campus |
Microeconomics | Fall-2020 | BS | LBS, The University of Lahore, Gujrat Campus |
NPD | Spring-2021 | BS | LBS, The University of Lahore, Gujrat Campus |
Pricing Strategies | Spring-2021 | BS | LBS, The University of Lahore, Gujrat Campus |
Behavioral Science | Fall-2021 | BS | LBS, The University of Lahore, Gujrat Campus |
introduction to Business | Fall-2021 | BS | LBS, The University of Lahore, Gujrat Campus |
Business Policy | Spring-2022 | BS | LBS, The University of Lahore, Gujrat Campus |
HRIS | Spring-2022 | BS | LBS, The University of Lahore, Gujrat Campus |
Business Communication | Spring-2022 | BS | LBS, The University of Lahore, Gujrat Campus |
Advertising and Promotional Strategy | Spring-2022 | BS | LBS, The University of Lahore, Gujrat Campus |
Environmental Science | Fall-2022 | BS | LBS, The University of Lahore, Gujrat Campus |
Institutional Management | Fall-2022 | BS | LBS, The University of Lahore, Gujrat Campus |
NPD | Fall-2022 | BS | LBS, The University of Lahore, Gujrat Campus |
Marketing Management | Spring -2023 | BS | DBE, The University of Chenab, Gujrat |
Project Management | Spring -2023 | BS | DBE, The University of Chenab, Gujrat |
Human Resource Development | Spring -2023 | BS | DBE, The University of Chenab, Gujrat |
Digital Marketing (CS) | Spring -2023 | BS | DBE, The University of Chenab, Gujrat |
Environmental Science | Spring -2024 | BS | DBE, The University of Chenab, Gujrat |
Operation Mgt | Spring -2024 | BS | DBE, The University of Chenab, Gujrat |
History | Spring -2024 | BS | DBE, The University of Chenab, Gujrat |
Entrepreneurship | Fall-2024 | BS | DBE, The University of Chenab, Gujrat |
Business Ethics | Fall-2024 | BS | DBE, The University of Chenab, Gujrat |
BRM | Fall-2024 | BS | DBE, The University of Chenab, Gujrat |
Marketing Mgt | Fall-2024 | BS | DBE, The University of Chenab, Gujrat |