Kinza Mustansar (She/Her)

Academic Position:

Lecturer

Teaching Interests:

Marketing and Management

Fields of Research (FoR):

Marketing, Consumer Behavior, Digital Marketing and AI in Business.

Keywords:

Artificial Intelligence, Fashion Consumption, Digital Marketing and Customer Engagement

Department:

Department of Business Education

Faculty:

Faculty of Business Education

Contact Details:

Social Links

Student Advising Schedule:

Thursday 10:00 AM to 1:00 PM

BIOGRAPHY

Kinza Mustansar is a Lecturer in the Department of Business Education at the University of Chenab, with a specialization in Marketing. Her academic and teaching interests encompass Marketing, Consumer Behavior, Digital Marketing, Entrepreneurship, and Strategic Management. She is committed to continuous professional development and lifelong learning, with a strong interest in keeping pace with emerging trends and developments in the business and marketing landscape. Her teaching philosophy emphasizes practical learning, critical thinking, creativity, and problem-solving with the aim of bridging theoretical knowledge with real-world business applications. She strives to foster an engaging and growth-oriented learning environment that equips students with the knowledge, skills, confidence, and adaptability needed to succeed in a dynamic and evolving market.

ACADEMIC APPOINTMENTS

No.DesignationSchool/Institute/UniversityDuration
1LecturerUniversity of Chenab2024 – Present
2Visiting LecturerUniversity of Gujrat2023 – 2024

MY QUALIFICATIONS

No.Degree / Program of Study NameAwarding Body / University / InstituteDuration
1Master of Business Administration (equivalent to MS/MPhil)University of Gujrat2021 – 2023
2Bachelor of Business AdministrationUniversity of Gujrat2013 – 2017
3IntermediateBoard of Intermediate & Secondary Education, Gujranwala2011 – 2013
4MatricBoard of Intermediate & Secondary Education, Gujranwala2009 – 2011

MY RESEARCH ACTIVITIES: JOURNALS ARTICLES / BOOK CHAPTERS / PATENTS

No.Research PublicationsDetails
1The Impact of Corporate Social Responsibility on Financial Performance of The Company by Considering the Corporate Governance as Moderating Variable and Competitive Advantage as Mediating VariableAbdullah Amin, Kinza Mustansar & Malik Hashim ZiaDOI: https://doi.org/10.63544/jbii.v5i8.139
2Exploring the Potential Key Factors to Analyze the Impact of AI in Business Decision MakingMuhammad Ahmad, Sabeen Fyyaz, Kinza Mustansar, Muhammad Arslan Sarwar & Muhammad Adeel AbidDOI: http://doi.org/10.5281/zenodo.20567457
3Understanding Purchase Regret Through Consumer Psychology: A Model for Discount StrategiesDr Muhammad Arslan Sarwar, Ayesha Nawab, Fizza Meer, Kinza Mustansar & Zarafshan MasoodDOI: https://doi.org/10.5281/zenodo.15913251
4Channel Switching in Fashion: Unveiling the Roles of Perceived Threat, Self-Efficacy, and AttitudeFaria Anum, Dr Muhammad Arslan Sarwar, Kinza Mustansar, Dr Yasir Aftab Farooqi & Abdullah ImtiazDOI: https://doi.org/10.5281/zenodo.15788167
5Disconnected in a Connected World: The Loneliness Paradox of Excessive SNS Use and FOMOBinesh Sarwar, Muhammad Haris ul Mahasbi, Waqas Manzoor, Muhammad Arslan Sarwar & Kinza MustansarDOI: https://doi.org/10.33282/rr.vx9i2.200

MY RESEARCH SUPERVISION:

Areas of Supervision 

Currently Supervising

Student NameResearch TopicAffiliation
   

Completions

Student NameResearch TopicAffiliation