- Administration
- Muhammad Atiq

Muhammad Atiq
Administrative Position:
Assistant Director
Department:
Professional Skills:
Strategic Communications, Public Relations, Media Relations, Digital Marketing, Brand Management, Content Management, Publication Management, Campaign Management, Project Management, Team Leadership.
Technical Skills:
Graphic Design, Social Media Marketing, Digital Advertising, Marketing Analytics, CMS Management, Video Production, Web Designing, AI-Assisted Content Creation.
LinkedIn Profile:
E-mail:
Landline/Extension:
053 111 243 622 - Ext.125
Professional Summary
Muhammad Atiq is an Assistant Director in the Department of Press, Media & Publication at The University of Chenab, Gujrat. His professional expertise includes strategic communications, institutional branding, digital marketing, website administration, multimedia production, and media relations. He leads the University's media and communication initiatives by planning and executing branding campaigns, digital marketing strategies, publications, website management, and social media communications. Working closely with academic and administrative departments, he supervises a multidisciplinary team comprising Graphic Designers, Photographers, Videographers, Video Editors, Content Writers, Web Designers, and Social Media Executives to deliver high-quality communication across print, digital, and electronic platforms. His expertise in creative direction, digital advertising, visual communication, and content strategy contributes to strengthening the University's public image, digital presence, and stakeholder engagement. Through innovation, collaboration, and strategic leadership, he continues to support the University's communication, outreach, and institutional branding objectives.
Professional Experience
| No. | Designation | School/Institute/University | Duration |
|---|---|---|---|
| 1 | Assistant Director | The University of Chenab, Gujrat, Pakistan | 2025 – Present |
| 3 | Social Media & Digital Marketing Specialist | Self-Employed (Remote) | 2020 – Present |
| 2 | Graphic Designer | The University of Chenab, Gujrat, Pakistan | 2024 – 2025 |
| 4 | E-Commerce Management | Self-Employed (Remote) | 2023 – 2024 |
| 5 | WordPress & Shopify Website Design | Self-Employed (Remote) | 2022 – 2023 |
| 6 | Graphic Designing & Digital Marketing | Self-Employed (Remote) | 2020 – 2022 |
Professional Certification
| No. | Certificate Name | School/Institute/University | Year |
|---|---|---|---|
| 1 | Graphic Designing (UI/UX) | National Vocational & Technical Training Commission (NAVTTC), Government of Pakistan | 2024 |
| 2 | Defensive Driving Training | Police Driving Training School, Gujrat, Pakistan | 2022 |
| 3 | IT for E-Rozgar (Technical) | Punjab Board of Technical Education, Lahore, Pakistan | 2021 |
| 4 | English Language & Personality Grooming | Government Swedish Pakistani College of Technology, Gujrat, Pakistan | 2020 |
| 5 | Digital Marketing | DigiSkills Training Program, Government of Pakistan | 2020 |
| 6 | Search Engine Optimization (SEO) | DigiSkills Training Program, Government of Pakistan | 2019 |
| 7 | WordPress Development | DigiSkills Training Program, Government of Pakistan | 2019 |
| 8 | Graphic Design | DigiSkills Training Program, Government of Pakistan | 2019 |
| 9 | AutoCAD | DigiSkills Training Program, Government of Pakistan | 2019 |
| 10 | Freelancing | DigiSkills Training Program, Government of Pakistan | 2018 |
| 11 | Microsoft Office Specialist (MOS) | Microsoft | 2018 |
QUALIFICATIONS
| No. | Degree / Program of Study Name | Awarding Body/University/Institute | Year |
|---|---|---|---|
| 1 | Bachelor’s Degree | University of Engineering and Technology, Lahore, Pakistan | 2024 |
| 2 | Associate Degree | Government Swedish Pakistani College of Technology, Gujrat, Pakistan | 2020 |
MY RESEARCH ACTIVITIES: JOURNALS ARTICLES / BOOK CHAPTERS / PATENTS
| No. | Title | Details |
|---|---|---|
| 1 | Exploring Voice Barriers and Subsequent Practices Among Frontline Healthcare Workers in Pakistan: A Comprehensive Mixed-Methods Analysis | BMC Health Services Research (2025, Q2) |
| 2 | Association of Impaired Motor Function of Affected Arm with Postural Balance and Risk of Fall in Stroke Patients | Conference Presentation: 2nd International Conference on Advances in Allied Health Sciences (2025) |
MY RESEARCH SUPERVISION:
| Areas of Supervision | Musculoskeletal Rehabilitation, Orthopedic Manual Therapy, Neurorehabilitation, Clinical Research, Evidence-Based Practice |
Currently Supervising
| Student Name | Research Topic | Affiliation |
Completions
| Student Name | Research Topic | Affiliation |