Muhammad Atiq, Assistant Director, Press, Media & Publication at The University of Chenab

Muhammad Atiq

Administrative Position:

Assistant Director

Professional Skills:

Strategic Communications, Public Relations, Media Relations, Digital Marketing, Brand Management, Content Management, Publication Management, Campaign Management, Project Management, Team Leadership.

Technical Skills:

Graphic Design, Social Media Marketing, Digital Advertising, Marketing Analytics, CMS Management, Video Production, Web Designing, AI-Assisted Content Creation.

Landline/Extension:

053 111 243 622 - Ext.125

Professional Summary

Muhammad Atiq is an Assistant Director in the Department of Press, Media & Publication at The University of Chenab, Gujrat. His professional expertise includes strategic communications, institutional branding, digital marketing, website administration, multimedia production, and media relations. He leads the University's media and communication initiatives by planning and executing branding campaigns, digital marketing strategies, publications, website management, and social media communications. Working closely with academic and administrative departments, he supervises a multidisciplinary team comprising Graphic Designers, Photographers, Videographers, Video Editors, Content Writers, Web Designers, and Social Media Executives to deliver high-quality communication across print, digital, and electronic platforms. His expertise in creative direction, digital advertising, visual communication, and content strategy contributes to strengthening the University's public image, digital presence, and stakeholder engagement. Through innovation, collaboration, and strategic leadership, he continues to support the University's communication, outreach, and institutional branding objectives.

Professional Experience

No.DesignationSchool/Institute/UniversityDuration
1Assistant DirectorThe University of Chenab, Gujrat, Pakistan2025 – Present
3Social Media & Digital Marketing SpecialistSelf-Employed (Remote)2020 – Present
2Graphic DesignerThe University of Chenab, Gujrat, Pakistan2024 – 2025
4E-Commerce ManagementSelf-Employed (Remote)2023 – 2024
5WordPress & Shopify Website DesignSelf-Employed (Remote)2022 – 2023
6Graphic Designing & Digital MarketingSelf-Employed (Remote)2020 – 2022

Professional Certification

No.Certificate NameSchool/Institute/UniversityYear
1Graphic Designing (UI/UX)National Vocational & Technical Training Commission (NAVTTC), Government of Pakistan2024
2Defensive Driving TrainingPolice Driving Training School, Gujrat, Pakistan2022
3IT for E-Rozgar (Technical)Punjab Board of Technical Education, Lahore, Pakistan2021
4English Language & Personality GroomingGovernment Swedish Pakistani College of Technology, Gujrat, Pakistan2020
5Digital MarketingDigiSkills Training Program, Government of Pakistan2020
6Search Engine Optimization (SEO)DigiSkills Training Program, Government of Pakistan2019
7WordPress DevelopmentDigiSkills Training Program, Government of Pakistan2019
8Graphic DesignDigiSkills Training Program, Government of Pakistan2019
9AutoCADDigiSkills Training Program, Government of Pakistan2019
10FreelancingDigiSkills Training Program, Government of Pakistan2018
11Microsoft Office Specialist (MOS)Microsoft2018

QUALIFICATIONS

No.Degree / Program of Study NameAwarding Body/University/InstituteYear
1Bachelor’s DegreeUniversity of Engineering and Technology, Lahore, Pakistan2024
2Associate DegreeGovernment Swedish Pakistani College of Technology, Gujrat, Pakistan2020

MY RESEARCH ACTIVITIES: JOURNALS ARTICLES / BOOK CHAPTERS / PATENTS

No.TitleDetails
1Exploring Voice Barriers and Subsequent Practices Among Frontline Healthcare Workers in Pakistan: A Comprehensive Mixed-Methods AnalysisBMC Health Services Research (2025, Q2)
2Association of Impaired Motor Function of Affected Arm with Postural Balance and Risk of Fall in Stroke PatientsConference Presentation: 2nd International Conference on Advances in Allied Health Sciences (2025)

MY RESEARCH SUPERVISION:

Areas of Supervision Musculoskeletal Rehabilitation, Orthopedic Manual Therapy, Neurorehabilitation, Clinical Research, Evidence-Based Practice

Currently Supervising

Student NameResearch TopicAffiliation
   

Completions

Student NameResearch TopicAffiliation