In my opinion, Teaching and research are lifelong learning process. Both are important and integral part of an academic career. As a Lecturer of Marketing, I am motivated to impart knowledge to students. I feel that it is essential to keep students involved in the subject, and convey to them not just the information but the concepts and thought processes that make up Marketing as subjects. I believe higher education should be a conduit not just for delivering knowledge and skills, but equipping students to acquire new experiences for themselves. My teaching approach combines an enthusiasm for research, communicating science and inspiring others to pursue a life of inquiry in the Business world. It involves: (1) creating equitable teaching and learning environments, (2) providing students with transformational learning experiences and (3) incorporating best teaching and advance research techniques in Marketing practices.