Sheeraz Ahmed Khan

Academic Position:


Teaching Interests:

Marketing Subjects and Research

Fields of Research (FoR):



Advertising, Consumer Behavior, Brand Management, New Product Development, Service Marketing


Department of Business Education


Faculty of Business Education

Contact Details:

Social Links

Student Advising Schedule:

Thursday & Friday


In my opinion, Teaching and research are lifelong learning process. Both are important and integral part of an academic career. As a Lecturer of Marketing, I am motivated to impart knowledge to students. I feel that it is essential to keep students involved in the subject, and convey to them not just the information but the concepts and thought processes that make up Marketing as subjects. I believe higher education should be a conduit not just for delivering knowledge and skills, but equipping students to acquire new experiences for themselves. My teaching approach combines an enthusiasm for research, communicating science and inspiring others to pursue a life of inquiry in the Business world. It involves: (1) creating equitable teaching and learning environments, (2) providing students with transformational learning experiences and (3) incorporating best teaching and advance research techniques in Marketing practices.


No. Designation School/Institute/University Duration
1 Lecturer LBS University of Lahore. August 2016 to date
2 Lecturer City College of Commerce Jan 2009-Dec 2010
3 Assistant Manager Admin/Marketing Add world Advertising Agency ISB/RWP 2004-2008


No. Degree / Program of Study Name Awarding Body/University/Institute
1 Ph.D. Management Sciences – Enrolled University of Gujrat
1 MS (Management Sciences ) Specialization (Marketing ) Riphah International University Islamabad
2 MBA(Management Sciences ) Specialization (Marketing ) NUML Islamabad


No. Title Details
1 WOM as 6th element of the Promotional mix and IMC 2011 IJCRB. Interdisciplinary journal of contemporary research in business (IJCRB) .
2 Pro-activity in NPD as a competitive advantage in a complex Competitive environment 2011. Interdisciplinary journal of contemporary research in business (IJCRB)
3 The impact of TV Advertisement on Children Buying Behavior IMDC 2016. International Multidisciplinary Conference UOL 2016
4 Investigating Motivational and Hygienic factors of Faculty Job Satisfaction: Moderating Role of Life Satisfaction and Gender. Sarhad Journal of Management Science SJMS 2020

Currently Supervising


Areas of SupervisionMarketing and HR

Currently Supervising

Student Name Research Topic Affiliation
KINZA CHAUDHRY MB3.509163016 Impact of work-life balance on job satisfaction, the moderating role of gender and marital status. A study of private universities of Pakistan The University of Lahore, Gujrat Campus


Student Name Research Topic Affiliation
Bilal Ashraf MBA 3.5 Investigating Motivational and Hygienic Factors of Faculty Job Satisfaction: Moderating Role of Life Satisfaction and Gender. An Empirical Study of Private Universities of Pakistan.


Course Information (Name/Code) Year Taught Program (BS/MS/PhD) University /Institute
Business & Corporate Strategy Spring 2022 BS LBS
Product and Pricing Strategy   Fall 2021 BS LBS
Marketing Management Spring 2020 BS LBS
Retail Marketing Fall 2020 BS LBS
Principles of Marketing Fall 2019 CS CS
Marketing Research Fall 2018 BS LBS
New Product Development Spring 2018 BS LBS
Seminar in Brand Management Fall 2017 PBA LBS